Playing to win

Typically, companies fall into the trap of not making deliberate choices as they evolve and consequently ending up trying to be everything for everybody – a strategy that seldom works in real life.

In his classic work on strategy – and one of my all-time favorite books on the topic – “Playing to Win” Roger Martin explains how to make clear choices.

Strategy can best be expressed as an integrated set of choices, something he calls the Strategic Choice Cascade. Focusing on Where to Play – and How to Win.

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